How do you create a successful online shop?
Technology plays an important role, but even more important are good product management, effective marketing measures and, above all, impeccable service.
B2B Online Shops
Tailored Solutions with WooCommerce
Customised B2B online shops tailored to the requirements of businesses – from tiered pricing and individual customer prices to complex workflows, multilingualism and ERP integration. Thanks to modern block development, individual functions can be flexibly combined with standard WooCommerce components, simplifying content maintenance and expansion.
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Typical requirements of B2B online shops
B2B online shops differ from traditional B2C solutions in that they require an individual approach to each customer. These shops need flexible pricing structures, customised workflows and seamless integration into existing ERP systems.
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Individual customer prices
Different customers, different prices. Fixed customer rates or percentage discounts can be defined in WooCommerce for each customer or customer group. This creates flexible pricing structures that are tailored precisely to the respective business relationships.
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Custom workflows
B2B shops often follow complex procedures that go beyond the standard process. These include quotation and approval processes, recurring orders, and automated delivery procedures. Customer-specific payment methods and user roles with graduated access rights also ensure clear structures and efficient processes.
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Price tiers
Flexibility in pricing based on order quantity. Volume pricing is ideal for resellers or customers with large purchase volumes and can be defined globally or on a customer-specific basis.
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ERP integration
A reliable connection to the ERP system is crucial for B2B shops. Product data, stock levels, customer information and orders are automatically synchronised via individually developed interfaces. This creates an efficient data flow between the shop and ERP system, while reducing manual effort to a minimum.
Modern WooCommerce development for B2B online shops
Technical implementation forms the foundation of a successful B2B online shop. WooCommerce offers a flexible and future-proof basis for this, which can meet almost any business requirement thanks to modern development approaches and an extensive plugin ecosystem.Thanks to modern block development and a wide range of extensions, individual solutions can be implemented efficiently without sacrificing the advantages of the WordPress standard.
Block development with the Interactivity API
WooCommerce is currently undergoing a fundamental change – away from classic themes and towards modern block themes. The current standard theme, Twenty Twenty Five, is based entirely on this new concept. Instead of individual PHP templates for each page type, pages are now constructed from modular building blocks – known as blocks – that can be flexibly combined and individually configured.
This modular solution creates online shops that are not only technically sound, but also offer shop operators a new level of freedom. Individually developed blocks can be combined with the standard blocks from WooCommerce and WordPress. This allows shop layouts to be implemented in the block editor – content remains customisable at all times, even without programming knowledge.
The WooCommerce Interactivity API also brings modern JavaScript to the block system. This allows interactive and dynamic components to be integrated directly into the block editor. Blocks can not only respond to user input, but also communicate with each other.
This results in visually customisable, modular and high-performance B2B shops.
AI-supported development in WordPress and WooCommerce
Artificial intelligence is also increasingly finding its way into the development of WordPress and WooCommerce projects. Modern AI assistants help developers create blocks, plugins and templates faster and more efficiently. Instead of manually programming recurring structures, AI can be used to generate entire components in no time at all – while always adhering to WordPress standards and best practices.
This enables companies to benefit from modern, powerful WooCommerce solutions that are both technically and economically impressive.
Extensibility through the plugin ecosystem
WooCommerce has an extensive ecosystem of verified plugins that cover numerous functions without the need for individual development.
From payment providers and shipping solutions to marketing integrations, proven extensions can be used to reduce development effort and costs.
The focus is always on quality, security and long-term update compatibility – so that the shop remains stable and expandable, even if requirements grow over time.
ERP interface development
For B2B shop operators, connection to an ERP system is a crucial factor for efficient processes and consistent data. Standard plugins often reach their limits here, as both WooCommerce and ERP configurations are individually structured. In most projects, it is therefore necessary to develop a customised interface to ensure reliable data exchange between the shop and the ERP system.
Data that needs to be integrated and synchronised
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Product data including attributes and variants
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Individual prices and price tiers
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Product descriptions and technical information
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Images and media content
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Categorisations and product structures
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Stock levels
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Address and customer data with individual pricing rules
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Orders and associated status information
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