Company Websites
future-proof, accessible, fast.
A professional, accessible company website serves as a business card and an integral part of corporate communication. It is a central tool for customer acquisition and process support.
To ensure long-term scalability and maintainability, a clear separation between design and content is essential. This allows design changes to be implemented centrally, automatically applying across all pages of the website without the need to edit individual pieces of content.
Technologies for modern corporate websites
For the development of modern company websites, I rely on WordPress and Astro. Both systems have different focuses and are suitable depending on the objective.
WordPress is an established content management system (CMS) designed to make it easy to manage content and maintain it by users without in-depth programming knowledge.
Astro, on the other hand, is a component-oriented web development framework designed for maximum performance and efficiency and aimed at web developers. It can be combined with a headless CMS to manage content flexibly while delivering it statically and therefore particularly quickly.
WordPress is the right choice if:
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You want to implement a website quickly - Users want to make design adjustments themselves
- The website is largely static
- A broad plugin ecosystem for additional functions is to be used
Astro is the right solution if:
- Maximum performance and fast loading times are crucial
- The website contains interactive elements
- A component-based web framework with state-of-the-art concepts is required
- Hosting should be serverless in the cloud
WordPress used correctly
1. Working with Custom Post Types and Custom Fields
As a content management system, WordPress offers a flexible basis for developing company websites, provided it is implemented correctly in terms of architecture. A key principle is the separation of content and presentation. Content is structured in custom post types and custom fields. This means that separate content types with specific fields are created in the database, and their content is maintained by the user. The appearance is controlled by blocks that dynamically output the content of these fields.
2. Use of modern block themes
Modern block themes such as Kadence WP offer the possibility to integrate dynamic content from custom post types directly into blocks. This allows you to create reusable layouts that display content automatically and can be controlled centrally – without manual adjustments on individual pages. By developing custom Gutenberg blocks, the design can be tailored precisely to the company’s requirements without complicating editorial maintenance. This keeps the system expandable and consistent, even when new content areas or functions are added.
3. Compliance with Accessibility
Equally important is Accessibility. A WordPress website based on semantically correct HTML, accessible blocks and a clear navigation structure is not only more inclusive, but is also better understood and rated by search engines.
4. Choosing the right plugins
Another advantage of WordPress is its extensive plugin ecosystem. This allows additional functions such as forms, multilingualism, AI-generated content, SEO optimisation or interfaces to third-party systems to be integrated in a targeted manner. It is important to choose and integrate plugins carefully: only regularly maintained and security-tested plugins should be used to ensure the long-term stability and performance of the website. Where necessary, individual extensions can be developed to optimally implement specific requirements.
Astro for modern web development
1. Component-oriented architecture
Astro is a component-oriented framework for developing modern websites. It relies on reusable components that promote a clear and maintainable architecture.
2. Islands architecture for maximum performance
A special feature of Astro is its so-called Islands Architecture. Pages are delivered as static HTML by default, while JavaScript is only loaded where interactivity is actually needed – for example, in contact forms, filters or dynamic content. This architecture results in extremely fast loading times and a significantly reduced system load. Astro allows the integration of frameworks such as React, Vue or Svelte within these so-called JavaScript islands. This allows interactive areas to be implemented in a targeted manner without having to render the entire page on the client side.
3. Flexible deployment options
Another advantage is the flexibility of deployment. Astro projects can be run in containers in the cloud or deployed on modern edge platforms such as Cloudflare or Netlify. These options enable distributed delivery of page content with minimal latency – ideal for global reach and high performance.
4. Typical use cases
Astro is particularly suitable for corporate websites, product and service portals, marketing landing pages and documentation sites where speed, clean structure and easy maintenance are paramount.
5. Efficiency without superfluous code
Astro enables the development of hyper-fast websites without unnecessary bloat. The code generated is lean, efficient and reduced to the essentials – ideal for modern, maintainable and future-proof websites.
