How do you create a successful online shop?
Technology plays an important role, but even more important are good product management, effective marketing measures and, above all, impeccable service.
Custom shop systems · B2B · ERP · AI
Custom B2B shop systems built around your business.
AI-supported software development makes it possible to deliver custom e‑commerce solutions far more efficiently. The result is a shop system precisely aligned with your business and convincing in both technical and economic terms.
From customer-specific pricing and workflows to ERP integration: the shop and its business processes are developed as one coherent system.
Reference project · aXpel one for all
One shop connecting B2B, B2C and ERP.
The company
Based in Burgdorf, aXpel offers a broad range of packaging and consumable materials. Its quality-controlled in-house production also manufactures custom-made plastic bags and paper sacks. Individual packaging solutions and certified food safety make the Swiss company a reliable packaging partner for a wide variety of industries.
The aXpel one for all shop combines modern design, custom workflows, high performance and seamless Proffix ERP integration in one coherent solution.
View the aXpel shop
- 01
B2B and B2C in one shop
Private and business customers use the same platform and receive the prices, content and purchasing functions that fit their context.
- 02
Proffix as the operational foundation
Products, variants, prices, stock, customer data and orders are synchronised between the shop and ERP.
- 03
Cloud native and fast
Angular SSR, a .NET API and operation in Google Cloud create a fast, scalable and extensible platform.
AI-supported development
AI accelerates delivery. Engineering secures the result.
Integrating AI into software development makes projects faster, more structured and more efficient. AI-supported tools assist with requirements, code, testing and technical optimisation.
- 01
Software engineering management
Technology concepts, clear implementation instructions and consistent reviews guide the work of AI agents towards a dependable result.
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Spec-driven development
Clear requirements and relevant context give agents a dependable foundation and make results more precise and verifiable.
- 03
Testing pyramid
Unit, integration and end-to-end tests ensure generated code works correctly and continues to meet requirements.
- 04
Current tools
Skills, MCP servers and CLIs connect AI agents with current code, documentation, existing systems and established best practices.
AI agents support development. Architecture, requirements, quality control and accountability for the production shop remain in professional hands.
When standard is not enough
What custom B2B shops need to deliver.
B2B commerce follows a company’s relationships and operations. Pricing, roles, catalogues and processes therefore need to be represented deliberately.
- 01
Customer-specific pricing
Fixed customer rates, discounts or pricing rules are taken from the leading system for each customer or customer group.
- 02
Tiered and volume pricing
Price tiers for resellers and high-volume customers are presented clearly and applied correctly during ordering.
- 03
Custom workflows
Quotations, approvals, recurring orders, roles and payment methods follow the company’s actual processes.
- 04
ERP integration
Products, prices, stock, customers and orders are synchronised reliably through purpose-built interfaces.
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Connect B2B and B2C
Private and business customers receive suitable prices, content and functions within a shared platform.
- 06
Performance and discoverability
Fast pages, server-side rendering and clean product structures create a good user experience and a strong SEO foundation.
Approach
From business process to stable shop system.
The technical solution does not begin with the framework. It starts with the business model, data and processes the shop must support reliably.
- 01
Clarify requirements and data
Audiences, catalogues, pricing logic, roles, workflows, data quality and the leading ERP are brought together into one clear picture.
- 02
Design architecture and buying experience
Technologies, interfaces, product structure, search, navigation and checkout are planned to work together in business and technical terms.
- 03
Develop the shop and integrations
Storefront, administration functions and interfaces are developed iteratively. Automated tests protect the essential workflows and data flows.
- 04
Launch and evolve
After launch, performance, errors, data quality and user behaviour remain visible. Improvements are introduced deliberately into ongoing operations.
ERP integration
Shop and ERP work with the same data.
A purpose-built interface ensures information is maintained where it belongs and remains reliably available in the shop.
Products and variants
Attributes, descriptions, images, categories and cross-selling relationships are transferred consistently.
Prices and customers
Individual prices, price tiers, addresses and customer-specific rules are available in the right context.
Stock and availability
Current stock information prevents false expectations and supports dependable delivery commitments.
Orders and status
Orders flow back into the ERP in a structured form, while status changes remain transparent to customers and employees.
Ways of working
Where I can step in.
The starting point follows the situation and objective – from designing a new shop to purposefully evolving an existing system.
- 01
New shop system
Design and implementation of a custom B2B or combined B2B/B2C solution.
- 02
ERP and system integration
Development of stable interfaces for products, prices, customers, stock and orders.
- 03
Modernisation
Technical and functional evolution of a shop whose standard capabilities or architecture have reached their limits.
- 04
Operations and evolution
Continuous improvement of performance, functions, data flows and the buying experience.
Experience from practice
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Discover the factors that truly determine the success of an online shop – from planning to ongoing operation.
First step
Let us think through your shop model together.
An initial conversation reveals which requirements are genuinely custom, which systems need to connect and which solution path makes economic sense.
Discuss your shop project
“A good shop does more than display products. It connects customers, data and processes into a dependable digital sales channel.”